FREE 7-DAY E-MAIL COURSE
Find and Win Bigger Deals with Better Words (and None of the SPAM)
What you'll learn:
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The 2-steps to knowing your buyer better than they know themselves
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How to find red hot buyers (without spending £12k on a data platform)
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Why rejection isn't personal, and how you can use maths to overcome it
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The multi-channel outreach method that builds trust (and gets replies)
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How to use early calls to create deals (that don’t end in you getting ghosted)
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The 3-option trick that stops you losing on price (and makes saying yes feel like their idea)
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3 Methods to maintain high-prices (without putting your deals at risk)
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When you submit, you'll be sent an e-mail with a confirmation step to make sure the course gets to your inbox.
"Adam helped us take a new Quickstart proposition for Business Central to market. He led the go-to-market strategy and new business approach, and within a few short years had helped us land lots of new customers."
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"I engaged Adam to help me get started with outreach via email. He taught me how to use the latest industry-standard tools and even gave me copy that has worked the best for him. When I started working with him, I immediately realized that he had a lot of experience. He was extremely knowledgeable about the tools and the cold outreach process in general. And he made sure that I was set up for success by creating detailed write-ups for me and being available for questions, even after our engagement ended. I highly recommend Adam if you want to learn how to generate leads through outreach."
⭐⭐⭐⭐⭐
"Adam oversaw the complete go-to-market strategy and execution for our tech partnership offering. He also provided valuable insight on key messaging for the business, whilst helping us implement HubSpot across 113k contact records."
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The Struggle is Real...
If you're struggling to find clients outside inbound or referrals.
Or worse…
Struggling to find clients at rates that won't bankrupt you.
I might be able to help you.
I'm Adam.
After 16 years in sales and marketing, I've helped solopreneurs and small teams win big deals across software, training services and brand partnerships. All without the sleazy methods and desperate sales tactics.
A few numbers (because specifics sell):
→ £867k in year-1 revenue generated for one client. ~£1.5M total contract value.
→ 338k in brand partnership revenue in 4 months. Biggest single deal: $90k.
→ Ghostwriter for a newsletter reaching 490k+ subscribers. 41% open rate.
→ 143 deals closed at one company. 90 deals in 24 months at another.
→ 29% positive reply rates on outreach campaigns I've built.
→ TEDx Speaker. Gartner Peer Community Ambassador.
Here's what I help with:
1. Outreach that gets replies: Warm prospecting, LinkedIn DMs, and personalisation that feels genuine. The kind that starts real conversations with people who are ready to buy.
2. Sales that doesn't make you cringe: Qualification, proposals, negotiation, and pricing strategies that protect your margins and your reputation.
3. Copywriting that sounds like you: Emails, landing pages, and messaging that converts, without sounding like it was written by a robot.
4. Systems you can rely on: Content systems, pipeline management, and AI-assisted workflows so you're not starting from scratch every week.
Get the FREE Course
Go from inconsistent wins, to a repeatable process for winning bigger bigger deals in 7 days. Delivered direct to your inbox over 7-days.
Projects
AI Outreach
Designed, wrote the copy for, and ran a completely automated (which I don't recommend) go-to-market campaign (using AI) to validate a market message and book meetings for a new product.
Tech used:
- Instantly - E-mail Warm-up & Sending
- Maildoso - E-mail Infrastructure
- Apollo - Contact Data
- Clay - Data Enrichment
- ScrapeLi - Intent Data
- Apify - Data Scraping
Most successful campaigns got 42 replies and generated 14 leads in 30 days.
Tech used:
- Instantly - E-mail Warm-up & Sending
- Maildoso - E-mail Infrastructure
- Apollo - Contact Data
- Clay - Data Enrichment
- ScrapeLi - Intent Data
- Apify - Data Scraping
Most successful campaigns got 42 replies and generated 14 leads in 30 days.
.png "UpWork - AI Cold Outreach Campaign (1)")
Sales & Marketing Support for 7-Figure Tech Business
Fractional Sales Director providing coaching and deal support to a UK based SME growing internationally.
Over 12-months - Helped the New Business team deliver £867k in year-1 revenue (~£1,5M TCV)
Over 3-months - Helped the Account Management Team deliver £86k in year-1 revenue (-£150k TCV)
This was done through:
- Supporting marketing with outbound approach
- Refinement of sales process
- Demo support & delivery
- 1:1 sales coaching
- 1:1 deal reviews
I acted as an extension of their sales & marketing team to guide, improve conversions, and deliver revenue targets.
Over 12-months - Helped the New Business team deliver £867k in year-1 revenue (~£1,5M TCV)
Over 3-months - Helped the Account Management Team deliver £86k in year-1 revenue (-£150k TCV)
This was done through:
- Supporting marketing with outbound approach
- Refinement of sales process
- Demo support & delivery
- 1:1 sales coaching
- 1:1 deal reviews
I acted as an extension of their sales & marketing team to guide, improve conversions, and deliver revenue targets.
MQL Re-Engagement Campaign
Built a re-engagement automation for a 7-figure SME providing training services using a combination of:
- Zoom Data
- Clay Enrichment
- Apollo.io for Outreach
The data was exported from Zoom
The data was uploaded into Clay.
The AI was trained to create a personalised message based on the Zoom form submission.
The messages were sent out using a multi-touch Apollo sequence.
13% reply rate.
- Zoom Data
- Clay Enrichment
- Apollo.io for Outreach
The data was exported from Zoom
The data was uploaded into Clay.
The AI was trained to create a personalised message based on the Zoom form submission.
The messages were sent out using a multi-touch Apollo sequence.
13% reply rate.
113,997 Record HubSpot Implementation [No Errors]
Helped a 6-figure SME migrate from Kit to HubSpot in less than 90 days.
The project involved:
- Systems design and blueprint
- Custom field configuration
- Data cleansing (using Python and other means)
- Data export / import
- Workflow configuration
The solution was a combined implementation of HubSpot Sales Enterprise, and HubSpot Marketing Enterprise.
The migration to was carried out with zero errors.
The project involved:
- Systems design and blueprint
- Custom field configuration
- Data cleansing (using Python and other means)
- Data export / import
- Workflow configuration
The solution was a combined implementation of HubSpot Sales Enterprise, and HubSpot Marketing Enterprise.
The migration to was carried out with zero errors.
TEDx Talk in 90 Days
"How technology can enable a Rockstar career that makes money"
Came up with the idea,
Wrote it,
Memorised it,
Delivered it,
Within 90-Days.
Watch it here.
Landing Page Conversions
Total page views: 991. Total Form Submissions: 223. Weighted form submissions: 22.51%
Semi-Automated Cold Outreach
Combined stats for sequences that included meeting links:
- 104 enrolled, 12.5% reply rate, 4,81% meeting rate
Combined stats for sequences that excluded meeting links (CTA - Mind if I send more info?)
- 244 enrolled, 9.84% reply rate
- 104 enrolled, 12.5% reply rate, 4,81% meeting rate
Combined stats for sequences that excluded meeting links (CTA - Mind if I send more info?)
- 244 enrolled, 9.84% reply rate
Individual Contributions
24 months. 90 deals with ~£730k closed 1st year revenue (£1.5+ mil TCV).
6 months. 0 to 37 deals with £60k closed revenue.
