About
Why work with me?
- Built multiple 6 and 7 figure business units and achieved 35% conversion in complex tech sales
- Successfully launched products in extremely competitive markets with 0 budget
- Consistently achieve 10%+ positive reply rates from cold outreach
- Built a following of ~30,000 on LinkedIn and other platforms
- Delivered a TEDx talk on leveraging technology for business growth
- Published successful AI guides and trained hundreds in automation
- Successfully migrated 113k records with zero errors in CRM implementations
- Deployed AI, Automation & Outreach tools across multiple B2B small businesses
My Story
Hi, I'm Adam,
For over 16 years I've helped many diverse tech companies launch their products into highly competitive markets.
From Agricultural Monitoring, Energy Management and Construction Field Management Software to Business Central, Sage Intacct and SAP. I've been responsible for both the strategy and execution behind successful go-to-market campaigns.
After becoming established as a social media 'influencer' for finance & AI, I've seen first hand how the rate of technology adoption has shifted the modern approach to go-to-market.
I've launched hundreds of campaigns and sent thousands of messages (some with AI, some without), I can safely say single channel outreach is dead - gone are the days when you could automate 1000 e-mails to a random prospect list and generate pipeline.
Modern go-to-market must deploy a multi-channel approach, focusing on human connection (assisted by AI) to break through competitive noise and stand out.
This is the central theme behind my CHORD™ methodology. Giving you a consistent and scaleable system for escaping the endless cycle of feast and famine, and generate a predictable pipeline.
Feel free to contact me any time.
Speak soon.
Adam
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Adam Shilton
Founder - Shilton Digital
E: adam@adamshilton.com
"Adam helped us take a new Quickstart proposition for Business Central to market. He led the go-to-market strategy and new business approach, and within a few short years had helped us land lots of new customers."
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"Adam's approach was fresh and innovative and he and I worked hard to bring fresh thinking to, what was then, a truly start up business. Adam helped us get OPTIfarm off the ground. I recall how I asked Adam to develop our initial go-to-market strategy and how he ensured, as the CEO, I was aware of the thought that had gone into the strategy he compiled. His approach helped open doors with key partners, and, as was so key for a start up company, wasn't afraid of getting in the trenches alongside myself and the rest of the team to make it work."
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"Adam oversaw the complete go-to-market strategy and execution for our tech partnership offering. He also provided valuable insight on key messaging for the business, whilst helping us implement HubSpot across 113k contact records."
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Example work:
Pipeline + Closed Won
Landing Page Conversions
Cold Outreach
- 104 enrolled, 12.5% reply rate, 4,81% meeting rate
Combined stats for sequences that excluded meeting links (CTA - Mind if I send more info?)
- 244 enrolled, 9.84% reply rate
