AI Training & Consulting
For B2B tech businesses looking to leverage AI and automation to scale their go-to-market operations without damaging their brand or making risky hires.
-
Transform your team into AI-powered revenue generators
-
Scale your operations using proven AI systems that maintain quality and protect your brand
-
Get expert guidance to implement AI strategically without the trial-and-error costs
In clicking 'Book a Call' you will be taken through to my calendar to book a 30 minute FREE strategy call (with accompanying write-up) to see whether we're a good fit to work together.
£1.5M Contract Revenue
32% Deal Conversions
29.17% Reply Rates
"Adam helped us take a new Quickstart proposition for Business Central to market. He led the go-to-market strategy and new business approach, and within a few short years had helped us land lots of new customers."
⭐⭐⭐⭐⭐
"Adam's approach was fresh and innovative and he and I worked hard to bring fresh thinking to, what was then, a truly start up business. Adam helped us get OPTIfarm off the ground. I recall how I asked Adam to develop our initial go-to-market strategy and how he ensured, as the CEO, I was aware of the thought that had gone into the strategy he compiled. His approach helped open doors with key partners, and, as was so key for a start up company, wasn't afraid of getting in the trenches alongside myself and the rest of the team to make it work."
⭐⭐⭐⭐⭐
"Adam oversaw the complete go-to-market strategy and execution for our tech partnership offering. He also provided valuable insight on key messaging for the business, whilst helping us implement HubSpot across 113k contact records."
⭐⭐⭐⭐⭐
The Problem You Face
The AI revolution is happening whether you're ready or not. Every day, your competitors are finding new ways to leverage AI to outpace, outreach, and outsell you.
Meanwhile, you're stuck between two fears: falling behind or implementing AI poorly and damaging your brand.
You're caught in a dangerous dilemma: maintaining the status quo while watching competitors gain unfair advantages, or rushing into AI without proper guidance and risking costly mistakes.
Without expert guidance on AI implementation, you're either missing massive opportunities or heading toward expensive failures that could set your business back months.
Meanwhile, you're stuck between two fears: falling behind or implementing AI poorly and damaging your brand.
You're caught in a dangerous dilemma: maintaining the status quo while watching competitors gain unfair advantages, or rushing into AI without proper guidance and risking costly mistakes.
Without expert guidance on AI implementation, you're either missing massive opportunities or heading toward expensive failures that could set your business back months.
The Solution?
Work with me to transform your team into AI-powered revenue generators and implement proven systems that scale your GTM operations without compromising quality or brand integrity.
Building a future-ready business means embracing AI strategically. But implementing AI wrong can be more damaging than not implementing it at all.
If you feel like your team is falling behind the AI curve. If you're worried about making costly AI mistakes or damaging your brand reputation.
I can help.
If any of this is familiar:
❌ You're worried using AI in your go-to-market will damage your brand.
❌ You're struggling to scale but don't want to make risky hires.
❌ You've no clue where to start with AI & automation.
❌ You feel like your team is falling behind and you need to maintain a competitive edge.
❌ You're overwhelmed by AI tools and don't know which ones actually work.
❌ You want to implement AI but lack the internal expertise to do it safely.
❌ You're spending too much time on manual tasks that could be automated.
❌ You're concerned about AI implementation costs without guaranteed returns.
❌ You want to implement AI but lack the internal expertise to do it safely.
❌ You're spending too much time on manual tasks that could be automated.
❌ You're concerned about AI implementation costs without guaranteed returns.
We'll do this:
✅ We'll design brand-safe AI implementations that enhance rather than replace your human touch.
✅ We'll build scalable AI systems that reduce your need for expensive new hires.
✅ We'll create a clear AI roadmap tailored to your business and skill level.
✅ We'll train your team to leverage AI tools that give you a genuine competitive advantage.
✅ We'll cut through the AI noise and recommend only proven, ROI-positive tools.
✅ We'll provide hands-on training and ongoing support to ensure successful implementation.
✅ We'll automate your repetitive processes so your team can focus on high-value activities
✅ We'll implement AI strategically with measurable outcomes and clear ROI tracking.
✅ We'll automate your repetitive processes so your team can focus on high-value activities
✅ We'll implement AI strategically with measurable outcomes and clear ROI tracking.
How to get started:
1. Book a free strategy call
Use the link below to book a free 30 minute call with me. On the call we'll see whether we're a fit and talk through a potential strategy.
2. Review my suggestions
After the meeting, I'll send through a write up with a high-level strategy. It will include my recommendations on how we should work together.
3. Decide on scope
Assuming we're a fit, and you agree with my suggestions, you can then decide whether we work together on the execution.
Projects
AI Outreach
Designed, wrote the copy for, and ran a completely automated go-to-market campaign (using AI) to validate a market message and book meetings for a new product.
Tech used:
- Instantly - E-mail Warm-up & Sending
- Maildoso - E-mail Infrastructure
- Apollo - Contact Data
- Clay - Data Enrichment
- ScrapeLi - Intent Data
- Apify - Data Scraping
Most successful campaigns got 42 replies and generated 14 leads in 30 days.
Tech used:
- Instantly - E-mail Warm-up & Sending
- Maildoso - E-mail Infrastructure
- Apollo - Contact Data
- Clay - Data Enrichment
- ScrapeLi - Intent Data
- Apify - Data Scraping
Most successful campaigns got 42 replies and generated 14 leads in 30 days.
.png)
Sales & Marketing Support for 7-Figure Tech Business
Fractional Sales Director providing coaching and deal support to a UK based SME growing internationally.
Over 12-months - Helped the New Business team deliver £867k in year-1 revenue (~£1,5M TCV)
Over 3-months - Helped the Account Management Team deliver £86k in year-1 revenue (-£150k TCV)
This was done through:
- Supporting marketing with outbound approach
- Refinement of sales process
- Demo support & delivery
- 1:1 sales coaching
- 1:1 deal reviews
I acted as an extension of their sales & marketing team to guide, improve conversions, and deliver revenue targets.
Over 12-months - Helped the New Business team deliver £867k in year-1 revenue (~£1,5M TCV)
Over 3-months - Helped the Account Management Team deliver £86k in year-1 revenue (-£150k TCV)
This was done through:
- Supporting marketing with outbound approach
- Refinement of sales process
- Demo support & delivery
- 1:1 sales coaching
- 1:1 deal reviews
I acted as an extension of their sales & marketing team to guide, improve conversions, and deliver revenue targets.


MQL Re-Engagement Campaign
Built a re-engagement automation for a 7-figure SME providing training services using a combination of:
- Zoom Data
- Clay Enrichment
- Apollo.io for Outreach
The data was exported from Zoom
The data was uploaded into Clay.
The AI was trained to create a personalised message based on the Zoom form submission.
The messages were sent out using a multi-touch Apollo sequence.
13% reply rate.
- Zoom Data
- Clay Enrichment
- Apollo.io for Outreach
The data was exported from Zoom
The data was uploaded into Clay.
The AI was trained to create a personalised message based on the Zoom form submission.
The messages were sent out using a multi-touch Apollo sequence.
13% reply rate.

113,997 Record HubSpot Implementation [No Errors]
Helped a 6-figure SME migrate from Kit to HubSpot in less than 90 days.
The project involved:
- Systems design and blueprint
- Custom field configuration
- Data cleansing (using Python and other means)
- Data export / import
- Workflow configuration
The solution was a combined implementation of HubSpot Sales Enterprise, and HubSpot Marketing Enterprise.
The migration to was carried out with zero errors.
The project involved:
- Systems design and blueprint
- Custom field configuration
- Data cleansing (using Python and other means)
- Data export / import
- Workflow configuration
The solution was a combined implementation of HubSpot Sales Enterprise, and HubSpot Marketing Enterprise.
The migration to was carried out with zero errors.

TEDx Talk in 90 Days
"How technology can enable a Rockstar career that makes money"
Came up with the idea,
Wrote it,
Memorised it,
Delivered it,
Within 90-Days (alongside organising and attending my brother's stag do).
Watch it here.
Landing Page Conversions
Total page views: 991. Total Form Submissions: 223. Weighted form submissions: 22.51%

Semi-Automated Cold Outreach
Combined stats for sequences that included meeting links:
- 104 enrolled, 12.5% reply rate, 4,81% meeting rate
Combined stats for sequences that excluded meeting links (CTA - Mind if I send more info?)
- 244 enrolled, 9.84% reply rate
- 104 enrolled, 12.5% reply rate, 4,81% meeting rate
Combined stats for sequences that excluded meeting links (CTA - Mind if I send more info?)
- 244 enrolled, 9.84% reply rate

Individual Contributions
24 months. 90 deals with ~£730k closed 1st year revenue (£1.5+ mil TCV).

6 months. 0 to 37 deals with £60k closed revenue.

Well done for getting to the bottom!
Still got questions?
E-mail me at: adam@adamshilton.com
Or, book a time below:
Still got questions?
E-mail me at: adam@adamshilton.com
Or, book a time below: