Get a Proven Go-to-Market System in 90 Days to Help You Predictably Acquire New Customers
For B2B Tech Founders, Resellers and ISVs struggling with inconsistent results, looking to build a proven and repeatable sales system with high conversion rates and high margins.
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Generate leads consistently without relying on luck
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Increase conversions at premium pricing against cut-price competitors
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Build a repeatable sales process that makes revenue more predictable
In clicking 'Book a Call' you will be taken through to my calendar to book a 30 minute FREE strategy call to see whether we're a good fit to work together.
£1.5M Contract Revenue
32% Deal Conversions
29.17% Reply Rates
"Adam helped us take a new Quickstart proposition for Business Central to market. He led the go-to-market strategy and new business approach, and within a few short years had helped us land lots of new customers."
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"Adam's approach was fresh and innovative and he and I worked hard to bring fresh thinking to, what was then, a truly start up business. Adam helped us get OPTIfarm off the ground. I recall how I asked Adam to develop our initial go-to-market strategy and how he ensured, as the CEO, I was aware of the thought that had gone into the strategy he compiled. His approach helped open doors with key partners, and, as was so key for a start up company, wasn't afraid of getting in the trenches alongside myself and the rest of the team to make it work."
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"Adam oversaw the complete go-to-market strategy and execution for our tech partnership offering. He also provided valuable insight on key messaging for the business, whilst helping us implement HubSpot across 113k contact records."
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The problem you face
The B2B tech landscape has become ruthlessly competitive. Every day, new players enter your market with lower prices and aggressive tactics. Your prospects are overwhelmed with options, making decisions slower than ever while demanding deeper discounts.
You're caught in a vicious cycle: losing deals to cheaper alternatives, watching conversion rates plummet, and getting ghosted after promising demos.
Without a systematic approach to sales, you're dependent on luck, relationships, and whatever marketing channel happens to be working this month.
The result?
Unpredictable revenue that keeps you awake at night, wondering if next quarter will be feast or famine.
You're caught in a vicious cycle: losing deals to cheaper alternatives, watching conversion rates plummet, and getting ghosted after promising demos.
Without a systematic approach to sales, you're dependent on luck, relationships, and whatever marketing channel happens to be working this month.
The result?
Unpredictable revenue that keeps you awake at night, wondering if next quarter will be feast or famine.
The Solution?
'The B2B Tech GTM Accelerator'
Work with me 1:1 and together we'll build a proven go-to-market system, that will help you find and win more business, at higher margins.
Step 1: Generate
Days 0-30
Leads are the lifeblood of every business, but most businesses struggle to find hot prospects, let alone break through the noise to book a meeting with them...
If any of this is familiar:
❌ You struggle to get your message in front of qualified buyers
❌ You're unable to break through the competitive noise
❌ You're reliant on referrals with no consistency in lead generation
❌ You've low reply rates (or zero reply rates) from outreach efforts
❌ You've high no-show rates after booking meetings
❌ You've a lack of trust in the market with a small following and small brand
We'll do this:
✅ Persona Precision: Learn to laser target red hot buyers
✅ Masterful Messaging: Broadcast a bat signal that attracts customer heroes
✅ Constant Contact: Create an always on system that keeps those stones turning
✅ Reply Revamp: Craft compelling copy that makes it hard not to reply
✅ No-Show No-More: Deploy human psychology to keep people showing up
✅ Follower Framework: Learn the proven formats to increase your reach
Generate is delivered via a limited series of personalised consulting calls over a 30 day period.
Keep scrolling for pricing and FAQs.
Step 2: Accelerate
Days 30-90
It's one thing to generate leads, it's another to win them at a price that (actually) maintains profitable margins.
If any of this is familiar:
❌ You're winging it with no proven and repeatable sales process
❌ You're wasting time on admin, instead of using it with prospects
❌ You're frustrated by losing out to lower priced competitors
❌ You don't know how to effectively sell to the office of the CFO
❌ You've low deal conversion rates (winning feels more like luck than a plan
❌ You're hearing "We'll get back to you" (ghosting during your cycle)
❌ You're having to discount to win business
❌ You've long sales cycles that throw off forecasts and affect cashflow
We'll do this:
✅ Process Power: Become the go-to guide in your prospect's journey
✅ Activity Automator: Easy hacks to speed up your workflow (without complex tech)
✅ Premium Positioner: Building an outcomes focused sales cycle that smashes piggy banks
✅ CFO Charmer: Hear finance say "Did we just become best friends?"
✅ Deal Dominator: Lead deals with precision and improve conversion rates.
✅ Ghosting Guardrails: Learn to drip feed and keep your prospects wanting more
✅ Discount Destroyer: Learn how to become a negotiation ninja and maintain margin
✅ Cycle Clampdown: Add velocity to your deals and keep your forecast tight
✅ Discount Destroyer: Learn how to become a negotiation ninja and maintain margin
✅ Cycle Clampdown: Add velocity to your deals and keep your forecast tight
Accelerate is delivered via a series of personalised consulting calls over a 90 day period (including everything in Generate).
Step 3: Scale
Days 0-180
Scale is a complete done-for-you service where I form an extension of your team to implement everything for you over 180 days. This is a completely bespoke package with mixed delivery.
Bonuses
✅ Systems Blueprint: Recommended tools and tech stack.
✅ GTM Campaign Messaging: Done-for-you ready to use campaign templates.
✅ Content Pillar Framework: Never run out of high-performing content ideas.
✅ AI Prompts: Semi-Automate your content creation.
✅ Go-to-Market Mastery Community: Access for you and your team to my go-to-market resources, updates and discussions.
✅ Direct WhatsApp Messaging: I'll reply within 24 hours.
✅ Weekly Deal Reviews: 60 minutes to give you an expert edge getting your deals over the line.
Investment
All investments are payable upfront via Stripe link. Accelerate and Scale are eligible for split payments.
Generate
Accelerate
Scale
Over 30 Days
Persona Precision
Learn to target red hot buyers
Masterful Messaging
Broadcast a bat signal that attracts customer heroes
Constant Contact
Create an always on system that keeps those stones turning.
Reply Revamp
Craft compelling copy that makes it hard not to reply
No-Show No-More
Deploy human psychology to keep people showing up
Follower Framework
Learn the proven formats to increase your reach
Over 90 Days
Process Power
Become the go-to guide in your prospect's journey
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Activity Automator
Easy hacks to speed up your workflow (without complex tech)
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Premium Positioner
Build an outcomes focused sales cycle that smashes piggy banks
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CFO Charmer
Hear finance say "Did we just become best friends?"
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Deal Dominator
Lead deals with precision and improve conversion rates.
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Ghosting Guardrails
Learn to drip feed and keep your prospects wanting more
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Discount Destroyer
Learn how to become a negotiation ninja and maintain margin
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Cycle Clampdown
Add velocity to your deals and keep your forecast tight
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Over 180 Days
Done-for-you Delivery
I will form an extension of your team to implement everything for you over 180 days.
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BONUSES
Systems Blueprint
Recommended tools and tech stack
GTM Campaign Messaging
Done-for-you ready to use campaign templates.
Content Pillar Framework
Never run out of high-performing content ideas.
AI prompts
Semi-automate your content creation
Go-to-Market Mastery Community
Access for you and your team to my go-to-market resources, updates and discussions.
Direct WhatsApp Messaging
I'll reply within 24 hours
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Weekly Deal Reviews
60 minutes to give you an expert edge getting your deals over the line
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Guarantees
1. Generate
No Guarantee
2. Accelerate
If you do not see any results after carrying out my recommendations, I will credit you 50%, and continue working until you do.
3. Scale
If you do not see any results after working with me for 180 days, I will continue working for 180 days for free.
Why work with me?
- Built multiple 6 and 7 figure business units and achieved 32% conversion in complex tech sales
- Successfully launched products (Business Central & Intacct) in extremely competitive markets
- Built a following of 30,000+ on LinkedIn
- Delivered a TEDx talk on leveraging technology for business growth
- Published successful AI guides and trained hundreds in automation
- Successfully migrated 113k records with zero errors in CRM implementations
- Deployed AI, Automation & Outreach tools across multiple B2B small businesses
- Much more (keep scrolling for projects)
How to get started:
1. Book a free strategy call
Use the link below to book a free 30 minute call with me. On the call we'll see whether we're a fit and talk through a potential strategy.
2. Review my suggestions
After the meeting, I'll send through a write up with a high-level strategy. It will include my recommendations on how we should work together.
3. Decide on scope
Assuming we're a fit, and you agree with my suggestions, you can then decide on either Generate, Accelerate, or Scale.
FAQ
Do I have to invest in (more) software?
If you've already got outreach tools / CRM in place we will try and work with what you've got. But in most cases a small amount of extra investment will be required.
How are my sessions delivered?
Each session will be delivered via Microsoft Teams (unless you have a different preference). They will last 90 minutes and will be split into:
A) Quick review of your prep (I will need this 48 hours before your session)
B) Me presenting the recommended approach tailored to your business
C) Group discussion
D) Next actions and homework
What time commitment is expected from me?
In short - As much as it takes. For each of our sessions, you will required to do some prep, attend the session, and then action my recommendations with my support. There are no shortcuts in building out your Go-to-Market to begin with (there's still no AI agent to do it all yet I'm afraid), but whatever time you do commit to outreach, sales and systems (whether it's you, a member of your team, or me) will generate valuable data to help you make better decisions as you build your business.
Will you set up the systems for me?
It depends on the plan you select. Generate and Accelerate are done-with-you (I will provide the recommendations, and you will action them with my support), and Scale is a complete done-for-you service. Either way, my approach is hands on, and we will agree the exact scope after your free strategy call.
Do you use AI?
Yes - But with a human in the loop. Can I build you a completely AI automated, outreach system that runs whilst you sleep? Yes. But you may end up burning through data, reducing reply rates, missing out on valuable learning opportunities, and risk the trust of your audience. Either way, we will arrive on the approach that works best for you, based on your market, and your available time.
Can I split my payments?
For Generate - No.
For Accelerate - 2 x $6,497
For Scale - 6 x $5,797
Projects
AI Outreach
Designed, wrote the copy for, and ran a completely automated go-to-market campaign (using AI) to validate a market message and book meetings for a new product.
Tech used:
- Instantly - E-mail Warm-up & Sending
- Maildoso - E-mail Infrastructure
- Apollo - Contact Data
- Clay - Data Enrichment
- ScrapeLi - Intent Data
- Apify - Data Scraping
Most successful campaigns got 42 replies and generated 14 leads in 30 days.
Tech used:
- Instantly - E-mail Warm-up & Sending
- Maildoso - E-mail Infrastructure
- Apollo - Contact Data
- Clay - Data Enrichment
- ScrapeLi - Intent Data
- Apify - Data Scraping
Most successful campaigns got 42 replies and generated 14 leads in 30 days.
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Sales & Marketing Support for 7-Figure Tech Business
Fractional Sales Director providing coaching and deal support to a UK based SME growing internationally.
Over 12-months - Helped the New Business team deliver £867k in year-1 revenue (~£1,5M TCV)
Over 3-months - Helped the Account Management Team deliver £86k in year-1 revenue (-£150k TCV)
This was done through:
- Supporting marketing with outbound approach
- Refinement of sales process
- Demo support & delivery
- 1:1 sales coaching
- 1:1 deal reviews
I acted as an extension of their sales & marketing team to guide, improve conversions, and deliver revenue targets.
Over 12-months - Helped the New Business team deliver £867k in year-1 revenue (~£1,5M TCV)
Over 3-months - Helped the Account Management Team deliver £86k in year-1 revenue (-£150k TCV)
This was done through:
- Supporting marketing with outbound approach
- Refinement of sales process
- Demo support & delivery
- 1:1 sales coaching
- 1:1 deal reviews
I acted as an extension of their sales & marketing team to guide, improve conversions, and deliver revenue targets.
MQL Re-Engagement Campaign
Built a re-engagement automation for a 7-figure SME providing training services using a combination of:
- Zoom Data
- Clay Enrichment
- Apollo.io for Outreach
The data was exported from Zoom
The data was uploaded into Clay.
The AI was trained to create a personalised message based on the Zoom form submission.
The messages were sent out using a multi-touch Apollo sequence.
13% reply rate.
- Zoom Data
- Clay Enrichment
- Apollo.io for Outreach
The data was exported from Zoom
The data was uploaded into Clay.
The AI was trained to create a personalised message based on the Zoom form submission.
The messages were sent out using a multi-touch Apollo sequence.
13% reply rate.
113,997 Record HubSpot Implementation [No Errors]
Helped a 6-figure SME migrate from Kit to HubSpot in less than 90 days.
The project involved:
- Systems design and blueprint
- Custom field configuration
- Data cleansing (using Python and other means)
- Data export / import
- Workflow configuration
The solution was a combined implementation of HubSpot Sales Enterprise, and HubSpot Marketing Enterprise.
The migration to was carried out with zero errors.
The project involved:
- Systems design and blueprint
- Custom field configuration
- Data cleansing (using Python and other means)
- Data export / import
- Workflow configuration
The solution was a combined implementation of HubSpot Sales Enterprise, and HubSpot Marketing Enterprise.
The migration to was carried out with zero errors.
TEDx Talk in 90 Days
"How technology can enable a Rockstar career that makes money"
Came up with the idea,
Wrote it,
Memorised it,
Delivered it,
Within 90-Days (alongside organising and attending my brother's stag do).
Watch it here.
Landing Page Conversions
Total page views: 991. Total Form Submissions: 223. Weighted form submissions: 22.51%
Semi-Automated Cold Outreach
Combined stats for sequences that included meeting links:
- 104 enrolled, 12.5% reply rate, 4,81% meeting rate
Combined stats for sequences that excluded meeting links (CTA - Mind if I send more info?)
- 244 enrolled, 9.84% reply rate
- 104 enrolled, 12.5% reply rate, 4,81% meeting rate
Combined stats for sequences that excluded meeting links (CTA - Mind if I send more info?)
- 244 enrolled, 9.84% reply rate
Individual Contributions
24 months. 90 deals with ~£730k closed 1st year revenue (£1.5+ mil TCV).
6 months. 0 to 37 deals with £60k closed revenue.
Well done for getting to the bottom!
Still got questions?
E-mail me at: adam@adamshilton.com
Or, book a time below:
Still got questions?
E-mail me at: adam@adamshilton.com
Or, book a time below: