Fractional CRO & AI Go-to-Market Services

Shortcut the guess work behind acquiring new customers
Scale using a blend of human and AI systems that reach the right audience (without damaging your brand)
Get 16 years of Sales & Marketing experience without the expense (and risk) of hiring unproven seniors too early

"Adam helped us take a new Quickstart proposition for Business Central to market. He led the go-to-market strategy and new business approach, and within a few short years had helped us land lots of new customers."

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Craig Such

Entrepreneur | Former Founder & Managing Director at Azzure IT (now Advania) | Microsoft Dynamics Re-Seller

"Adam's approach was fresh and innovative and he and I worked hard to bring fresh thinking to, what was then, a truly start up business. Adam helped us get OPTIfarm off the ground. I recall how I asked Adam to develop our initial go-to-market strategy and how he ensured, as the CEO, I was aware of the thought that had gone into the strategy he compiled. His approach helped open doors with key partners, and, as was so key for a start up company, wasn't afraid of getting in the trenches alongside myself and the rest of the team to make it work."

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David Speller

CEO / Founder | OPTIfarm | Agritech business supporting animal welfare

"Adam oversaw the complete go-to-market strategy and execution for our tech partnership offering. He also provided valuable insight on key messaging for the business, whilst helping us implement HubSpot across 113k contact records."

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Dan Wells

Founder & CEO | GrowCFO | 100k+ community of Finance Leaders

If any of this is familiar:

❌ You don't have a go-to-market strategy that's producing consistent revenue.

❌ You're struggling to build repeatable systems (and don't want to spend thousands on needless tech).

❌ You're suffering with low conversions, or losses to cut-price competitors.

❌ You don't know how to break through the competitive noise and build a pipeline of qualified prospects.

❌ You've a small brand, and don't feel like your sales & marketing strategy is getting enough reach.

❌ You want to stay lean, using AI & automation to scale, but don't want to damage your brand in the process.

We'll do this:

✅ We'll define and execute a strategy that helps get you off the revenue rollercoaster.

✅ We'll build simple systems that scale, without you buying every tool on the planet.

✅ We'll optimise your sales funnel, and your sales process to improve your win rates.

✅ We'll craft differentiated messaging, and systems that drive meetings with qualified prospects.

✅ We'll design a combined strategy that improves your reach (irrespective of brand size).

✅ We'll use a combination of AI and human systems that scale (without the SPAM).

Fractional Sales Director providing coaching and deal support to a UK based SME growing internationally.

Over 12-months - Helped the New Business team deliver £867k in year-1 revenue (~£1,5M TCV)

Over 3-months - Helped the Account Management Team deliver £86k in year-1 revenue (-£150k TCV)

This was done through:

- Supporting marketing with outbound approach
- Refinement of sales process
- Demo support & delivery
- 1:1 sales coaching
- 1:1 deal reviews

I acted as an extension of their sales & marketing team to guide, improve conversions, and deliver revenue targets.