Tech Setup & Optimisation

Transform your chaotic tool collection into a cohesive revenue-generating machine
Get expert guidance to optimise your existing tech or build a new one
Enable your team to drive more outcomes in less time

"Adam helped us take a new Quickstart proposition for Business Central to market. He led the go-to-market strategy and new business approach, and within a few short years had helped us land lots of new customers."

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Craig Such

Entrepreneur | Former Founder & Managing Director at Azzure IT (now Advania) | Microsoft Dynamics Re-Seller

"Adam's approach was fresh and innovative and he and I worked hard to bring fresh thinking to, what was then, a truly start up business. Adam helped us get OPTIfarm off the ground. I recall how I asked Adam to develop our initial go-to-market strategy and how he ensured, as the CEO, I was aware of the thought that had gone into the strategy he compiled. His approach helped open doors with key partners, and, as was so key for a start up company, wasn't afraid of getting in the trenches alongside myself and the rest of the team to make it work."

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David Speller

CEO / Founder | OPTIfarm | Agritech business supporting animal welfare

"Adam oversaw the complete go-to-market strategy and execution for our tech partnership offering. He also provided valuable insight on key messaging for the business, whilst helping us implement HubSpot across 113k contact records."

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Dan Wells

Founder & CEO | GrowCFO | 100k+ community of Finance Leaders

Your tech stack has become a monster. What started as a few essential tools has grown into an expensive, disconnected mess that's slowing you down instead of speeding you up.

Every new tool promised to be the silver bullet, but now you're drowning in subscriptions, duplicate data, and manual workarounds.
You're caught in a vicious cycle: paying for tools you don't use, struggling with systems that don't talk to each other, and spending more time managing tech than growing your business.

Without a strategic approach to your tech stack, you're throwing money at problems instead of solving them, creating more complexity instead of simplicity.

The result?

Your team wastes hours on manual data entry, your reporting is unreliable, and you're paying thousands for tools that deliver minimal value while missing opportunities for systems that could transform your business.

Work with me to audit, streamline, and optimise your existing tech stack (or build a new one) into a cohesive system that drives measurable business outcomes and eliminates operational friction.

Running a business shouldn't mean becoming a full-time IT department. But most companies find themselves drowning in tech decisions they're not equipped to make.

If you feel like your tools are working against you rather than for you. If you're frustrated by the complexity you've created while trying to solve simple problems.

I can help.

If any of this is familiar:

❌ You're spending money on tools that aren't delivering results.

❌ You're overwhelmed by the sheer number of sales & marketing tech options.

❌ You're struggling with data that's all over the place and spending more time on admin than with customers.

❌ You have multiple tools doing similar things but none of them talk to each other.

❌ You're constantly switching between platforms and losing track of important information

❌ Your team is frustrated by manual processes that should be automated.

❌ You're paying for premium features you don't use while missing basic functionality you need.

❌ Your reporting is a nightmare of spreadsheet exports and manual data compilation.

We'll do this:

✅ We'll audit your entire tech stack and identify redundancies, gaps, and optimisation opportunities.

✅ We'll create a streamlined system setup that eliminates tool overlap and reduces costs.

✅ We'll implement proper data flows so information moves seamlessly between your systems.

✅ We'll consolidate your tools into a cohesive stack that actually works together.

✅ We'll build automated workflows that eliminate manual data entry and reduce errors.

✅ We'll create efficient processes that free your team to focus on revenue-generating activities.

✅ We'll optimise your tool usage to maximise ROI and eliminate unnecessary subscriptions.

✅ We'll design unified reporting that gives you real-time business insights to make better decisions.

Fractional Sales Director providing coaching and deal support to a UK based SME growing internationally.

Over 12-months - Helped the New Business team deliver £867k in year-1 revenue (~£1,5M TCV)

Over 3-months - Helped the Account Management Team deliver £86k in year-1 revenue (-£150k TCV)

This was done through:

- Supporting marketing with outbound approach
- Refinement of sales process
- Demo support & delivery
- 1:1 sales coaching
- 1:1 deal reviews

I acted as an extension of their sales & marketing team to guide, improve conversions, and deliver revenue targets.